Discurso museístico e identidad: una comparación


Abstract


The purpose of this work is to compare the websites of two main Spanish museums, El Prado and Reina Sofia, with the aim of identifying similarities and differences in their discursive strategies. After defining the criteria of the corpus selection and its analysis (qualitative, inductive and synchronic), and specifying the definition of the discourse related to the auto-representation of the museums, the comparison will be carried out. Its goal is to demonstrate that both museums use their sites to promote their own personalities mainly through three sections, Historia, Misión and Educación, in a bidirectional and mutual relation with their community of visitors. Moreover, this study can further demonstrate that multimodal texts, such as websites, undoubtedly feature a social practice which is considered as the milestone of discourse analysis.

Keywords: museum auto-representation; discourse analysis; multimodal texts; discursive strategy; communication

References


Anderson B. 2006, Imagines Communities. Reflections on the origin and spread of nationalism, Verso, London.

Biber D., Connor U., Upton T. 2007, Discourse on the Move, John Benjamin Publishing Company, Amsterdam/Philadelphia.

Bou-Franch P., Garcés-Consejos Blitvich P. (ed.) 2019, Analyzing digital discourse. New insights and future directions, Palgrave Macmillan, Switzerland.

Carliner S., Shi X., Wenjing W. 2020, Internet-mediated genre studies: an integrative literature review (2005-2019), en “IEEE Transactions On Professional Communication” 63 [4], pp. 279-295.

Calvi M.V. 2016, Guía de viaje y turismo 2.0: los borrosos confines de un género, en “Ibérica” 31, pp. 16-38.

Cheng W. 2012, Exploring Corpus Linguistics. Language in Action, Routledge, Abingdon.

Cortellazzo M. 2013, Metodi qualitativi e quantitativi di analisi di testi, en “Contemporanea” 16, pp. 299-300.

Covadonga L.A. 2014, Análisis del discurso, Editorial Síntesis, Madrid.

Eco U. 2020, Lector in Fabula. La cooperazione interpretativa nei testi narrativi, La nave di Teseo, Milano.

Fairclough N. 1992, Discourse and Social Change, Polity Press, Cambridge.

Ferraz Martínez A. 2011, El lenguaje de la publicidad, Arco Libros, Madrid.

Gianmatteo M., Gubitosi P., Parini A. 2017, El español en la red, Iberoamericana Vervuert, Madrid, Frankfurt.

Halliday M.A.K. 1989, Spoken and written language, Oxford University Press.

Herring S.C. (ed.) 1996, Computer Mediated Communication. Linguistic, Social and Cross-Cultural Perspectives, John Benjamins Publishing, Amsterdam.

Hornby A.S. 2005, Oxford Advanced Learner’s Dictionary of Current English, Oxford University Press, Oxford.

Jakobson R. 1985, Ensayos de lingüística general, Planeta-Agostini, Barcelona.

Johnstone B. 2008, Discourse Analysis, Blackwell Publishing, Malden.

Kress G. 2003, Literacy in the new Media Age, Routledge, London.

Lepkowska-White L., Imboden K. 2013, Effective Design for Usability and Interaction: The Case of Art Museum Websites, en “Journal of Internet Commerce” 12, pp. 284-305.

López Pena Z. 2021, Una propuesta para el análisis multimodal de dos sitios web oficiales turísticos en torno a la ciudad de Santiago de Compostela, en “Discurso & Sociedad”, pp. 834-859.

Mancera Rueda A., Pano Alamán A. 2013, El español coloquial en las redes sociales, Arco Libros, Madrid.

Pallud J., Straub Detmar W. 2014, Effective website design for experience-influenced environments: The case of high culture museums, en “Information & Management” 51, pp. 359-373.

Rainer W. (eds.) 1989, Estética de la recepción, La Balsa de la Medusa, Madrid.

Van Dijk Teun A. 2016, Discurso y conocimiento. Una introducción multidisciplinaria, Editorial Ariel, Barcelona.

Rojo G. 2021, Introducción a la lingüística de corpus en español, Routledge, London.

Vergani M. 2000, Jacques Derrida, Bruno Mondadori, Torino.

Volli U. 2003, Manuale di Semiotica, Editori Laterza, Roma.

Yu Meng 2021, Interactive Design Of a Museum Website, en Becker, Kupryianov, Metveev, Taratukhin (eds.), Information System and Design. Second International Conference on Intelligent Design (ICID), Springer, Berlin, pp. 251-254.


Full Text: PDF

Refbacks

  • There are currently no refbacks.
کاغذ a4

Creative Commons License
This work is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Italia License.