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Publication Home > Archives > Multimodal Promotional Strategies in Place and Cultural Heritage Branding.Case studies and best practices

Table of Contents

Frontespizio e pagine iniziali	PDF
	1-2

Table of contents	PDF
	3-4

Introduction to the volume	PDF
Nicoletta Vasta, Pietro Manzella	5-20

Small cities: Developing collaborative advantage through creativity	PDF
Greg Richards	21-44

Analysing thematic continuities and discontinuities in European Capital of Culture videos	PDF
Francesca Coccetta	45-62

Exploring genres relating to tourism marketing, Part 1: Wine glossaries and AR wine label videos as an integrated English language corpus-based resource	PDF
Deirdre Kantz, Anthony Baldry	63-82

Exploring genres relating to tourism marketing, Part 2: Building OpenMWS as an integrated corpus-based platform for engagement with social media resources	PDF
Anthony Baldry, Davide Taibi	83-100

Museum of the sea and ecological identity. Rethinking museums in Milazzo	PDF
Cristina Arizzi	101-114

Radio Magica's community Talking Maps®: Digital, linguistic and cognitive accessibility for cultural heritage	PDF
Antonina Dattolo, Elena Rocco	115-130

English audio description: Selected linguistic features and applications for ESL classrooms	PDF
Elisa Perego, Piergiorgio Trevisan	131-164

Exploring multimodal discourse in sustainable tourism. A case study of the GO GREEN website	PDF
Pietro Manzella	165-188

Colophon	PDF
	189-190

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e-ISSN: 2724-1688