Exploring genres relating to tourism marketing, Part 2: Building OpenMWS as an integrated corpus-based platform for engagement with social media resources

Abstract

This chapter adds to the chapter by Kantz and Baldry (this volume) by providing a second perspective on tourism marketing genres in the digital age: it explores the effects of AR and AI technologies for would-be tourists and for users in the field of Education by encouraging the development of structured pathways that potentially enrich and amplify the SG (serious game) genre. The proposed developments include, in particular, the integration of podcast and video corpora so as to anchor SG simulation in explorations of real places and reconstructions of their place in history. The desire to provide a better interplay between entertainment and knowledge about people and places is backed up by suggestions of how current authoring tools could be reworked to provide a single platform through which users, whether teachers, tourists, students or others, can access pre-existing structured pathways and/or easily add to them.