Effetti di senso della comunicazione ambientale in rete = Meaning effects of environmental communication through the new media

Abstract

Which type of environmental communication do the media talk about? How many Natures are being told through the network of texts of environmental communication? Which is the influence of the new media on environmental communication at an expressive and narrative level? The aim of this paper is to answer these questions investigating some distinctive texts. The new possibilities to create meaning through environmental messages will be explored in the light of the evolution of media. At the same time we have to examine the targets of communication's competences and expectations. The requirements for the establishment of environmental communication as a discipline will be investigated starting from the possibilities of sense that the web offers in terms of expression and content.