Tourism and tourist promotion around the world: a linguistic and socio-cultural perspective

This volume analyses tourist promotion in different countries (China, Spain, Portugal, Brazil, Italy, France, Poland, and the UK) from a sociological and historical perspective, with an interest on the type of language used to attract both domestic and international tourists and excursionists. The volume includes nine chapters. The first five discuss tourist promotion from a cultural and historical perspective by illustrating the role of stereotypes, cultural specificities and cultural training in the creation of new tourist destinations and/or in adjusting the reception of foreign tourism. The remaining ones analyse the language used in tourist promotional discourse, be it printed brochures or Internet websites.