I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands
| Dublin Core | PKP Metadata Items | Metadata for this Document | |
| 1. | Title | Title of document | I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands |
| 2. | Creator | Author's name, affiliation, country | Silvia Gilardoni; Università Cattolica del Sacro Cuore |
| 3. | Subject | Discipline(s) | |
| 3. | Subject | Keyword(s) | commercial names; brand naming; wine terminology; wine marketing |
| 4. | Description | Abstract | Abstract − In this paper we analyse the commercial names in the Italian wine sector, that is the names used by wineries to identify their products and introduce them into the market. The research is based on a corpus of Italian wine commercial names selected from digital resources; the commercial names have been extracted from lists of product names, technical data files and labels of wines shown on wineries’ web sites and from wine reviews published by experts. After outlining the legislative framework concerning the Italian wine sale denominations and product labelling and then the characteristics of wine branding, we present the results of the corpus analysis. The focus of the analysis is on mono brand names of wines, in order to identify the linguistic aspects and semantic-pragmatic functions of these commercial names and to highlight their correlation with wine marketing strategies. |
| 5. | Publisher | Organizing agency, location | Coordinamento SIBA - Università del Salento |
| 6. | Contributor | Sponsor(s) | |
| 7. | Date | (YYYY-MM-DD) | 2017-12-09 |
| 8. | Type | Status & genre | Peer-reviewed Article |
| 8. | Type | Type | |
| 9. | Format | File format | |
| 10. | Identifier | Uniform Resource Identifier | http://siba-ese.unisalento.it/index.php/linguelinguaggi/article/view/18351 |
| 10. | Identifier | Digital Object Identifier | 10.1285/i22390359v22p113 |
| 11. | Source | Publication/conference title; vol., no. (year) | Lingue e Linguaggi; Volume 22 (2017) - Special Issue |
| 12. | Language | English=en | en |
| 13. | Relation | Supp. Files | |
| 14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
| 15. | Rights | Copyright and permissions | Authors who publish with this publication accept all the terms and conditions of the Creative Commons license at the link below. Gli autori che pubblicano in questa rivista accettano i termini e le condizioni specificate nella licenza Creative Commons di cui al link sottostante. http://creativecommons.org/licenses/by-nc-nd/3.0/it/legalcode |